The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What should content marketers make of the Twitter 280-character limit update?
Twice as much ad space could be a blessing or a curse for your brand.
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3 lessons hip-hop has taught us about content marketing
Who is Mike Jones? Petey Pablo with better branding, basically. In many ways, the very concept of “marketing” is antithetical to the artistic purity some musical acts hold dear. Mike Jones was not the first, but may
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13 ultimate tools to improve your content quality right now
Better content = better leads. And it’s all made simple with content creation tools.
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#WAM: Syncing Search Console will make you a rockstar analyst
We try to keep our metrics as secular as possible, but in this case, we must bend a knee. No other metric gives you a health check, segmented landing page performance metrics and SEO insights all wrapped up within t
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The Content Marketing Weekly: Google and CMI have news for you
Learn what Google, the Content Marketing Institute and The Conversion Wizards have to say about search algorithms, marketing success and CRO best practices.
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Meet Rachel Rodgers, project manager extraordinaire
Who says genre fiction and slam poetry don’t prepare you for content marketing? Brafton’s Rachel Rodgers sure doesn’t.
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Content should be expensive, like prosciutto sandwiches expensive
In 2013 there were 152 million blogs on the web, with a new blog created every half second. I’m not talking blog articles here, I’m talking 152 million individual content production centers. So what? Can you ever ha
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#WAM: Identifying and killing spam bots
A surprise spike in data? How exciting. Oh wait… Lions and tigers and spam bots, oh my! Spambots are the bane of digital marketers’ existence, throwing false positives and negatives all over your squeaky clean
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