The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 08, 2020 Content Analytics Jeff Keleher

3 types of marketing dashboards and how to use them

Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

Sep 02, 2020 Content Strategy Alexander Santo

Lead conversion: Strategies, metrics and more

A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.

Sep 01, 2020 Content Marketing Jeff Keleher

5 B2B lead generation tactics that work

Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.

Aug 25, 2020 Content Marketing Alexander Santo

Why marketers need a strong media asset management solution

Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.

Aug 20, 2020 SEO Jeff Baker

What search data tells us about the intensity of America’s political environment

Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.

Aug 17, 2020 Content Strategy Molly Ploe

Social advocacy in marketing, explained

Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

Aug 12, 2020 Content Marketing Dominick Sorrentino

Smarketing: Odious word, essential concept

Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.

Aug 11, 2020 Content Creation Dominick Sorrentino

Why is storytelling important in marketing?

All informative, entertaining and inspiring content has one thing in common: It tells a good story.

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