The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Your complete guide to content optimization
Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide.
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How salespeople have turned LinkedIn into a hellhole (and how to do better)
I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.
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A content audit hack that will supercharge your social media strategy
Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.
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Ghost blog writers: Bridging the content creation gap
Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.
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How to use advocacy marketing
Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.
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The problem with statistics in marketing (and how to source responsibly)
Statistics make for good copy, but they’re not all worthy of marketing material. Here’s advice on responsibly using secondary research in marketing.
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13 Pinterest FAQs: Unlocking the power of the pin
At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting
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7 excellent newsletter examples to spark ideas for your own
Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.
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