Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Dec 11, 2020 Content Writing Alexander Santo

Creating a writing style guide in 8 steps (A walkthrough)

A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.

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Dec 07, 2020 SEO Molly Ploe

December 2020 Core Update: A holiday surprise to SEOs, but is it a good one?

Google announced a final core update for 2020 on Dec. 3. Here’s what to know about this update, and what to expect.

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Dec 03, 2020 Social Media Elizabeth Little

8 must-try Instagram Story ideas

Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.

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Dec 01, 2020 Content Creation Dominick Sorrentino

6 inventive content marketing ideas we made happen in Q4

6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.

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Nov 25, 2020 Content Marketing Alex Cox

Powering your brand perception with content marketing: A complete guide

Brand perception is how customers see and evaluate you. While it is consumer-driven, content marketing plays an important role in reinforcing it.

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Nov 24, 2020 Content Analytics Alexander Santo

What Is a Metric in Google Analytics? (And Other GA FAQs Answered)

Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.

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