The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Mobile advertising: A content marketer’s guide
Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.
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The Anatomy of a Marketing Ideation Workshop (Infographic)
Is “innovative thinking” a business process? You betcha.
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5 keys to crafting a killer marketing case study
A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.
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What your ad impressions are telling you
An ad impression is the number of times a piece of content was displayed to a target audience.
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What is a content writer? Here’s a day in the life
Life as a web content writer is a commitment to discipline, good habits and creative self-care.
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The Complete Guide to Data-Driven Content Development [Video]
If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.
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5 powerful branding examples to learn from
Not sure how to go big with your brand? We’ve gathered some branding examples from heavy-hitting B2B and B2C businesses to show you the way.
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Demand generation marketing: The complete guide
Demand generation marketing encompasses everything you do to raise brand awareness and spark interest in your products and services. Through effective demand gen, you keep the marketing and sales pipeline filled.
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