The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why SEO Doesn’t Work
SEO sounds like a great idea, doesn’t it? The prospect of seeing your brand rank on the top of Google search results for your favorite keyword is sexy. You’d certainly feel a swell of pride when you brag to yo
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31 Marketing Collateral Ideas for Your Playbook (SlideShare)
Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?
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Crafting Superior Marketing Strategies with Mark Bennett
As an account manager based in Brafton’s Boston office, Mark works with numerous different teams to help plan and implement a variety of clients’ marketing strategies. He’s constantly working with new clients from d
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CTA Marketing Techniques for Your Email Campaigns (It’s Easier Than You Think)
Optimize your lead generation through CTA marketing. Read on to see actual examples of CTAs that work.
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Does Clearscope Work as an SEO Content Writing Tool?
Clearscope is a tool that supposedly helps writers create thorough content that ranks better than the competition. Here are our results from using the Clearscope tool.
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Digital Marketing Predictions for the Next 5 Years
Marketing in the real world looks very different than the marketing we learned in college. Here’s how we think the next 5 years of marketing will actually look.
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The Marketing Rule Of 7: Owning Mindshare And Driving Conversions
The marketing rule of 7 states that a brand must have 7 interactions with a potential customer before they make a sale. Learn more about how the rule functions and how businesses can follow it.
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‘Above the Fold’ Episode Recap: Going ‘Meetless’ in the Year 2021
Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch.
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