The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How Marketers Are Handling the Transition to Google Analytics 4
In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively. One of those latest and (potentially) greatest
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Content People: Burnout, Meditation and How To Choose Yourself
Content People is a podcast about being leaders, marketers and creators in a world that wants to color inside the lines. Join us and find out how to break the rules in all the best ways.
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Hashtag Social Media — Musings From Brafton’s Social Team — Holiday Shopping Edition
Brafton’s Monthly Newsletter from the Social Team Happy Holidays! I can’t believe we’re wrapping up 2022 — it feels like it just started. In this month’s edition of Hashtag Social Media, we’re taking a deep div
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Creating a Stellar Internal Communications Channel Strategy
An internal communications channel strategy is important in order to ensure your marketing team’s success.
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A Close-Up on Video Mastermind Rodrigo Luques
Whether he’s voicing a radio ad or running his own business, Rodrigo is surrounded by screens, mics and musical interludes every day. Now, let’s make him the star for once … Zoom closer on his time as Brafton’s Moti
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Introducing Content People, A Podcast About Creative Leadership
Get ready for a limited-series Brafton podcast called Content People. We’re exploring what it takes to work in content, and wringing out every last drop of career advice, leadership wisdom, or craft-focused tips we
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Marketing Strategy vs. Marketing Plan: What’s the Difference?
Marketing strategy vs. marketing plan: Do you know the difference? You ought to! Read this helpful article for a breakdown on what separates the two and how each works with the other.
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The Lead Generation Process: Turning Strangers Into Supporters
Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.
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