The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jan 12, 2023 Content People Podcast,Content People Podcast Meredith Farley

Content People: Career Plans, Imposter Syndrome and Making Room for Magic

In the fifth episode of Content People, Kimberly Brown — author, advice columnist at New York Magazine’s The Cuts — talks about how to discover clarity in your career path.

Jan 12, 2023 Content Creation Samantha Finley

Accessibility in Digital Marketing: How To Appeal To a Wide Audience

Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.

Jan 10, 2023 Video Marketing Ben Crosby

The Corporate Video Production Compendium: How to Win Business With Video

Corporate video production enables companies to showcase their strengths both internally and externally, gaining traction to win new business.

Jan 09, 2023 Content Strategy Alexander Santo

How To Create a Pillar Page That Drives Tons of Traffic (Infographic)

A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.

Jan 05, 2023 Content People Podcast Meredith Farley

Content People: Finding Your Full Self With Lisa Marchiano

Lisa Marchiano examines how bringing your full self into personal and professional endeavors can make a huge difference in your life and career.

Jan 05, 2023 Content Marketing Ben Crosby

20 Creative B2B Content Marketing Examples

Looking for inspiration in your next marketing campaign? Here are 20 B2B content marketing examples to engage your audience.

Jan 04, 2023 Content Marketing Jeff Keleher

7 Compelling Content Marketing Case Studies From JetBlue, IBM, Adobe and More

In need of a little inspiration to jump start your content marketing strategy? Take a page from the big boys and learn from their past successes.

Jan 03, 2023 Content Strategy Michael O’Neill

IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)

Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.

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