Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The marketing rule of 7 states that a brand must have 7 interactions with a potential customer before they make a sale. Learn more about how the rule functions and how businesses can follow it.
Business blogs can be effective tools for getting the word out about your company. Here are a few tips on how to make blogging work for you, along with some top sources of inspiration and insight to follow.
Wondering how to successfully do content marketing for startups? Learn the ins and outs of scalable content marketing.
What are the benefits of sponsored content marketing, and how does it work? We’re sharing best practices and examples to inspire your next strategy.
Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.
Mobile content marketing is a multichannel marketing strategy optimized technically, conceptually and campaign-wise to engage smartphone users. Here’s what you need to know.
Can you really grow your business if people don’t know your brand? Learning how to measure brand awareness from several angles can help you determine how to stay top-of-mind.
Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job, because eating and having shelter are good things we all strive for. (And I’m not keen on the idea of switching to budget beer anytime soon.) On the other hand, the margin of error for looking… Read more »
Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.
Not sure how to go big with your brand? We’ve gathered some branding examples from heavy-hitting B2B and B2C businesses to show you the way.