White Paper Writer
Brafton content writers are industry-focused experts trained in best practices for researching and writing white papers. Our team includes skilled technical writers and professional writers who excel in creating compelling white papers that resonate with your audience.
Learn more about white papers with Brafton:
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Generate Industry Authority with Expertly Written White Papers
Blending comprehensive analysis with captivating storytelling, our talented writers will craft a custom white paper using their experience of being fully immersed in not just your industry but your organisation’s messaging. Our content strategy ensures that every white paper aligns with your business goals and speaks directly to your target audience.
White papers establish your brand as a thought leader in ways a traditional blog post or standard blog writing cannot. By showcasing your organisation as a subject matter expert, they use carefully written content formatted into a polished white paper template to demonstrate expertise to prospective customers. These compelling white papers are effective for nurturing leads and enabling sales opportunities.
Are your internal subject matter experts strained for time? Don’t have a standard white paper creation process in place currently? Unsure how to leverage a white paper for maximum results?
Time to partner with an expert white paper writing service like Brafton, offering professional content writing services built on writing, designing, publishing and distributing white papers at scale for businesses like yours. Unlike relying on a freelance white paper writer, Brafton provides a full team that augments your staff, managing the end-to-end white paper creation process, from research and interviewing to formatting and promotion.
White Paper Writing Process
Brafton’s white paper writers are integral throughout all phases of your white paper project, working closely with you to ensure a successful white paper that meets your objectives. Our white paper services comprise detailed steps and action items for all stakeholders on our side and yours, with a dedicated project manager and proprietary project management software ensuring all deadlines and briefs are adhered to.
Explore the process that powers your white paper writing:
Ideating and Outlining
Our skilled white paper writers will collaborate closely with your team during the ideation and outlining phase. To begin, your content writer will work with you, your strategist and your project manager to nail down your target audience and build a topic around them and the actions you want them to take. By understanding your core readers, we ensure we produce an effective white paper that ultimately resonates, laying the foundation for a successful white paper.
Before writing begins, your writer will research the intricacies of your industry and your place in it. This may include interviews with subject matter experts on your staff or others who can provide insight regarding news, trends or specific products and services, with the objective being a quality white paper that resonates with high-value readers and leads. This initial step informs the subsequent steps of the white paper process, ensuring that the final document is as informative as the best research papers.
In-Depth Research
Next comes the white paper research phase. To write a compelling white paper that delivers real value and insight to prospects, your professional writer must thoroughly investigate recommended information sources and established industry authorities. Data collection and analysis are also used to inform writing and add credibility to the final product. Research and analytics demonstrate your brand’s dedication to hard facts that back up assertions. White paper content must reflect an expert understanding of the target audience and provide actionable thought leadership they can’t find elsewhere.
Skilled Copywriting and Editing
Your skilled white paper writer will then put his or her content writing expertise to use, implementing journalistic, business writing, technical writing and creative writing best practices along with proven marketing methodology. Unlike standard freelance writing services, our comprehensive approach ensures continuity and quality at every stage. You will be able to examine a first draft and provide feedback regarding edits, ideas or suggestions in a file format that works for you (e.g., Microsoft Word or Google Docs). This collaborative process allows us to refine the content based on your insights before it is sent to Brafton graphic designers for formatting.
On average, white papers can range from 1,000 to 5,000 words. We’re certainly capable of going much higher if the strategy commands, but to ensure we’re producing quality content from a writing and graphic design perspective, we want readers to fully digest all of the content. We’ve found higher word counts don’t necessarily create greater detail, authority or success. As a best practice, we aim for the sweet spot of 2,000.
White Paper Formatting
White papers typically receive branded formatting, bordering, logo placement and various visual callouts throughout the document. These graphic design choices, aligned with a well-crafted content strategy, help readers consume the content while staying engaged from start to finish. Your designer will recommend specific graphical elements and will also include a front cover, table of contents, citation list and call-to-action. This attention to detail ensures that our white paper clients receive a polished and professional final product.
Strategic Promotion
Finally, a Brafton copywriter will write dedicated landing-page copy that is optimised to make your thought-leadership content easier to find on search engines. As part of our comprehensive content writing services, we can also create promotional content such as an executive summary, blog posts, email copy, press releases and social media posts that help get more eyes on your expertly crafted white paper copy. In addition to white papers, we offer blog writing and case study writing to support your broader content marketing initiatives.
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