Video SEO Services
Brafton’s video marketing strategies combine premium video content with advanced search engine optimisation (SEO) practices for powerful results. Our video SEO services, including specialised YouTube SEO services, are designed to elevate your brand’s online presence and ensure your videos reach the widest possible audience.
Video marketing is a thriving, ever-expanding avenue for serious ROI, and Brafton empowers your brand to capitalise on video SEO at scale. By leveraging our expertise in YouTube video SEO services and video optimisation, we help your content stand out in both search engine results and YouTube searches.
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How Video Affects SEO
An effective SEO strategy needs to include video. People love to watch videos online, especially on platforms like YouTube. If you can’t fill that need with engaging content that entertains and educates, you can be sure the competition will. By utilising video SEO services and optimising your YouTube channel, you can capture this audience and drive significant traffic to your site.
Search engine algorithms are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video, such as video descriptions and tags, play key roles in how the content is crawled, indexed and served to users.
Understanding YouTube’s algorithm and applying effective YouTube SEO strategies can greatly enhance your visibility in both Google SERPs and YouTube search results.
If your SEO marketing campaigns don’t account for video optimisation and YouTube SEO, you’re already starting off at a disadvantage.
Video SEO Ranking Factors
Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy. Here are some of the most prominent search signals search engine crawlers look for when indexing videos:
Total video views.
Video watch time.
Keyword phrases in titles, closed captions, tags, descriptions, categories and channel pages.
Video length that matches searcher intent.
User engagement (liking, sharing, commenting, subscribing, clicking).
In addition to these factors, leveraging YouTube analytics can provide deeper insights into viewer behaviour and preferences. YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine.
Google SERPs feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback, highlighting the importance of YouTube video SEO.
Despite competing head-to-head with Google, Bing also embeds YouTube videos directly into its SERPs. So, regardless of which search engine your customers prefer, the connection between high-quality video content and its impact on SEO is enormous. Incorporating video optimisation techniques, such as crafting compelling video descriptions and optimising video tags, can significantly improve your video ranking.
Your marketing strategy is incomplete without video – search engines and prospects will take notice. By utilising professional video SEO services and partnering with a YouTube SEO agency like Brafton, you can enhance your online visibility and reach a broader audience.
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Types of Video Content
Video formats should match the intent and demand of their target audience. That’s why Brafton’s video SEO services span every type, style and presentation of video, including optimised content for your YouTube channel.
Take a look:
In-Studio
- Interviews or testimonials.
- Video blogs.
- Product demos.
Animation
- Animated logos.
- Web demos.
- Motion graphics.
On-Location
- Corporate promos.
- On-site interviews or testimonials.
- Vox pops.
- Event coverage.
- Drone footage.
On-location shoots bring authenticity to your content, making it ideal for YouTube ads and promotional campaigns.
These expert-created videos can help your brand redefine its image, expand its marketing versatility and increase user engagement. Our professional videographers have experience creating engaging content for every industry and audience, helping you:
Support your primary business goals.
Drive more traffic to your site.
Increase conversions.
Generate qualified leads.
User engagement (liking, sharing, commenting, subscribing, clicking).
Video Marketing Services for Max SEO
SEO is not a static discipline. It requires consistent, deliberate delivery and the publishing of engaging content that meets customer and prospect expectations. To get the word out, Brafton strategists craft promotions and distribution programmes customised to your industry, target audience and most relevant marketing channels, including YouTube and social media platforms.
As a full-service content marketing and SEO agency, we know a strong video SEO strategy includes a variety of tactics. Our SEO consultants begin with the basics: Keyword research, paired with careful analysis of your industry, products, audience, business and digital marketing goals. This includes specialised YouTube keyword research to optimise your content for YouTube search.
Armed with this research and knowledge, your video SEO expert can craft effective video marketing campaigns drawing from our on-page, off-page and local SEO services… and more. By understanding YouTube’s algorithm and utilising tools like YouTube Studio, we optimise your videos for maximum visibility.
Here’s how various SEO tactics can help improve your videos’ performance:
Off-page SEO
Off-page SEO efforts generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Tactics may include:
- Video marketing campaigns via email.
- Video promotions on leading social media channels such as X, Facebook and YouTube.
- YouTube SEO services, including using keywords in the video title, building out your brand channel and more.
- Supporting video content with other marketing collateral.
- Link-building campaigns.
- Pay-per-click (PPC) management services to place your video ads exactly where your core audience is, including Google Ads and YouTube ads.
On-page SEO
Optimising your video marketing also entails marking up the landing pages and the hosting platforms on which they live. These on-page SEO actions may include:
- Using relevant keywords throughout on-page copy, including closed captions and other on-screen text.
- Optimising URL strings, title tags, metadata and meta descriptions.
- Curating video playlists to keep users on the page longer.
- Encouraging commentary, sharing and linking in captions and narration.
- Embedding videos in landing pages and blog content to increase engagement and support a better on-page experience.
Technical SEO
Technical SEO involves improving user experience and specific aspects of your website associated with how search engines parse the information on each page. Common technical SEO practices that impact video SEO include:
- Improving page load speed.
- Using the right Schema markup to show search crawlers what the page is about.
- Making the page & video mobile-friendly.
- Including relevant information in page title tags & meta descriptions.
- Optimising video thumbnails and video descriptions to enhance YouTube search visibility.
Local SEO
Many Google searches are related to local products or services. Local SEO helps ensure your closest customers know your brand and your value. These local SEO tactics can help your video marketing strategy:
- Filling out the Google My Business Profile.
- Creating localised content, including locally-focused video.
- Encouraging user reviews & ratings.
- Including localised content in video descriptions, metadata & on-page content.
- Utilising YouTube Studio to manage and optimise local video content.
Our SEO experts stay up to date on all the latest search ranking signals and algorithm changes, helping you harness off-page and on-page optimisation to improve your search rankings, drive more users to your site and get better results from your online marketing campaigns. By combining traditional SEO with specialised YouTube SEO services, we ensure your content performs across all platforms.
Video, When You Need It
Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use. Our video SEO services, including YouTube video SEO, ensure your investment reaches the right audience through effective video optimisation.
That’s where a full-service SEO services company like Brafton can help. We do more than just produce high-quality video. Our SEO experts take advantage of all the SEO tips, tricks and tools in our arsenal to increase traffic, improve lead generation and boost conversion rates. As a leading YouTube SEO agency, we understand how to navigate YouTube’s algorithm to enhance your video ranking.
At Brafton, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way. Our team includes YouTube SEO experts who specialise in video optimisation, from video tags to video thumbnails.
And you’re not stuck with contract retainers or rigid off-the-shelf video products. Video SEO services are customisable to what you need right at this very moment, with offerings being à la carte or rolling. To optimise your digital marketing with video SEO is to cash in on wide-scale trends and consumer habits, utilising powerful platforms like YouTube to broaden your reach.
Well-produced video content is your ticket to reaching modern audiences. Brafton’s video SEO solutions can help your online marketing campaigns drive brand awareness, increase engagement and support your core business goals. Whether through YouTube advertising, social media marketing or enterprise SEO services, we tailor strategies to meet your specific needs.
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