Twitter Marketing Services
Twitter marketing services from Brafton’s team of in-house social media strategists and content creators drive brand awareness, follower engagement and influencer relations.
We run organic and paid Twitter campaigns that generate #ROI.
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X (Twitter) Management and Service Offerings
At Brafton, social media marketing services can be purchased à la carte, as part of a rolling monthly subscription or on-demand when the need arises. Our comprehensive digital marketing services are tailored to meet your unique needs.
Your assigned social media strategist works closely with your brand, channel partners and vendors to plan out your Twitter campaigns from start to finish – while still leaving enough flexibility to optimise and adjust tactics on the fly. You can be as hands-off or as hands-on as you desire, and Brafton can run the entire scope of your social media management as needed.
Tap into Brafton’s Twitter expertise through the following services:
- Create and set up your business account on X (previously known as Twitter).
- Optimise an existing profile, or expand your brand across several different associated X profiles.
- Generate recurring or on-demand social posts.
- Manage your X end-to-end, along with integrated social media platforms like SproutSocial and HootSuite.
- Measure and report metrics using advanced Twitter analytics.
- Remote and on-location event coverage via live posting.
- Address customer service enquiries and respond to direct messages.
- Manage and monitor your brand mentions via social listening tools.
- Reach out to industry influencers and increase your sphere of influence with follower pushes.
- Create, track and manage contests, hashtag campaigns and other interactive content.
- Produce and curate short social engagement videos.
- Execute your social media ad budget and target high-value users through Twitter advertising.
- Analyse competitor social media accounts to strategically target active users and high-value prospects.
Our Twitter advertising services are designed to maximise your return on investment by targeting the right audience.
Integrated Social Media Marketing
X marketing can be made even more effective by running cross-channel campaigns around a cohesive idea. That’s why Brafton’s social media services aren’t one-size-fits-all or siloed into rigid platform-specific offerings.
We keep your larger social media and digital marketing strategy collaborative and platform-agnostic so that you can invest your resources when and where they’re needed most. You can move organic and paid social spend across channels to increase the likelihood of achieving your commercial objectives.
Our Twitter marketing services can be applied to other social media platforms, with additional complementary options such as:
Management of up to 4 social networks at once, including Facebook marketing and Instagram marketing.
Monthly reporting and review calls with your dedicated strategist, utilising in-depth Twitter analytics.
Sophisticated influencer marketing outreach to boost brand awareness.
Custom imagery and promotional tweets to enhance your Twitter content creation.
Multichannel recommendations and collaboration across various social media platforms.
Advanced analytics tracking, including insights from Twitter analytics and marketing automation tools.
Follower and link-building strategies to grow your Twitter followers and enhance your online presence.
Depending on which social media package you select, your social media team will work laterally with other in-house creative departments to brainstorm, create and execute your brand’s goals. With copywriters, graphic designers, animators, videographers and SEO consultants just one desk away, your social media strategy can be supported and augmented by other members of our staff.
This level of customer service keeps your social media plan moving forward at all times.
Your Goals, Achieved
Twitter marketing can serve many purposes and engage multiple points of the marketing and sales funnel. While predominantly used as a top-of-funnel channel to generate brand awareness, Brafton digs deeper, uncovering every possible way to leverage your brand, your Twitter presence and your marketing strengths.
Our diverse, multifunctional strategies serve our clients’ wide-ranging social media goals, like:
- Increasing brand awareness through effective Twitter marketing campaigns.
- Extending brand reach on social media platforms like Twitter and Facebook.
- Owning share of mind in your industry.
- Monitoring customer feedback for complaints or compliments using Twitter analytics and social listening tools.
- Understanding target audiences and their desires through Twitter polls and Twitter chats.
- Enhancing customer loyalty and engagement by interacting with your Twitter followers.
- Building online community advocacy via successful Twitter campaigns.
- Improving public relations with engaging content and timely responses.
- Experimenting with new marketing ideas, including Twitter advertising and marketing automation.
- Distributing content in multiple formats across various social media platforms.
- Identifying trending topics and building content around them using Twitter analytics.
- Generating and nurturing leads through targeted Twitter marketing services.
- Driving traffic to high-value pages and assets with promoted tweets.
- Differentiating from competitors through tone of voice and personality on your Twitter profile.
With the right strategy, you can better understand the nuances between low-interest Twitter followers and high-interest potential customers. That way, you don’t populate your feed or advertise on Twitter with misguided notions of who you should be targeting and which types of content, phrasing and hashtags you should use.
We’re a digital marketing agency that works smarter, so all of your expertise and brand differentiators can be put to good use.
Twitter Ad Management
As part of a comprehensive Twitter marketing strategy, your social media strategist leverages both organic and paid Twitter tactics. Our Twitter advertising services ensure your message reaches the right audience at the right time.
A well-timed, highly targeted Twitter ad with the right bidding strategy supporting it can get your brand in front of more active users. Brafton’s paid advertising and management services help you jump to the front of the line, so your voice is heard and you can easily engage and re-engage followers and nonfollowers alike.
With the help of the Twitter Ads platform and other leading social tools, Brafton skillfully creates and manages your social advertising. Your ad budget remains firmly in your hands, as your team can recommend suggested spending levels and facilitate payments accordingly.
Twitter ad campaigns can include:
- Custom reporting and imagery for your Twitter Ads.
- Management and optimisation within Twitter Ads.
- Discovery of influential people, trending topics and co-marketing partners through Twitter analytics.
- Diverse ad formats like mobile app install cards, video pre-roll and much more.
- Promoted tweets to increase visibility.
- Follower pushes to grow your Twitter followers.
- Promotion of your products and downloadable assets through effective Twitter advertising.
- Geographical and audience segmentation for targeted campaigns.
- Auction bidding customised to your budget.
- Recurring insights and updates on remaining budget levels and campaign performance.
- Creative ad copy and imagery creation with effective calls-to-action.
- Optimising your Twitter Ads account with multi-user logins and security settings.
- Campaign setup, editing, analytics, troubleshooting and more.
If your Twitter objectives don’t fit neatly into a defined package, that’s fine. We can custom-quote add-ons, specialised requests and any other variables that may come into play throughout the duration of your campaign. Whether you’re looking for comprehensive digital marketing services or focused Twitter advertising solutions, we’ve got you covered.
Engage. Convert. Repeat.
As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we reinvest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked into an outdated, ineffective approach.
We remain right alongside you during your campaign and each follower interaction. By broadening your Twitter base, engaging the right prospects and converting them into closed deals, we optimise every social media touchpoint throughout the customer lifecycle – and then bring those customers back for more.
Think of Brafton as a search engine for all your content marketing needs. Send tweet.
Not in Australia?
Check out our international social media marketing services:
United Kingdom
United States
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