eBook Conversion Services
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How eBooks Work
Brafton’s end-to-end eBook strategy starts with meticulous planning: What is the commercial intent of the asset, and how will it be used to nurture leads? Next comes production: writing, formatting, designing and publishing the asset. The content creation phase is followed by the promotion, distribution and placement of the eBook in your content marketing strategy.
As mid-funnel content marketing assets, eBooks can fulfil multiple objectives. Brafton’s eBook conversion service helps you execute on a promotion and distribution strategy that uses blog posts, emails, social media updates and pay-per-click (PPC) advertising campaigns to generate new leads and nurture existing ones. Your content marketing strategist collaborates with you, your industry-focused writer and your project manager to maximise the asset’s value to your sales funnel.
Explore Our eBook Conversion Services
EBOOK CONVERSION RATE OPTIMISATION
From planning to execution to testing, our eBook conversion service is customised to fully leverage the power of high-quality digital marketing collateral. This includes researching, analysing and executing eBook-marketing plans with conversion rate optimisation (CRO) in mind.
Your strategist starts by identifying your immediate commercial goals and determining how conversion success will be measured. Whether it’s collecting prospects’ contact information through a custom form or making a purchase outright, every strategy is created with your unique requirements in mind.
Next, your Brafton strategist will work with your project manager and production team to offer creative recommendations such as the number of pages, tone, possible titles for the asset, layout templates, format and visual branding guidance for the eBook. Once written and designed, your Brafton team will help you publish the document on your site and begin promoting the asset.
EBOOK CTAS
The call to action is arguably the most vital component of any eBook conversion service. CTAs are clickable images or graphics that encourage people to take a desired next step, helping move them down the sales funnel. Brafton’s content marketing services complement one another by providing dynamic CTA buttons, conversion landing pages and custom lead-capture forms. Together, these elements form a powerful lead-generation campaign that’s sure to fill your sales funnel.
CTAs are created with a focus on colour, placement and verbiage. Text is incisive and every word is precisely chosen with the intent of driving action. Using industry expertise and routine testing, Brafton strategists work with writers to create pithy, actionable taglines. They also collaborate with graphic designers to craft eye-catching CTA buttons that will capture clicks, while ensuring the display is optimised for all types of devices.
EBOOK FORMS
eBook conversions are often measured in terms of how many website visitors fill out a form with their contact information. Brafton content marketing strategists will utilise proven best practices to ensure that users wont abandon the form. They rely on data to arrange forms that appeal to your unique audience and encourage the sharing of personal details. From the visual design of forms to their length and ease of use, the goal is to motivate direct action while avoiding generic sales language or overly aggressive prompting.
EBOOK UX
A hosted landing page for your eBook, complete with dynamic CTA and customised lead capture form, is essential to maximising your conversion rate. However, your eBook will fail to generate conversions if it’s located on a web page with a poor user experience design.
Brafton’s marketing consulting team can provide actionable insights for website UX, ensuring that it’s easy for you to upload your eBook file, and even easier for web users to find, access and download it. Whether it’s a matter of a few design tweaks or a complete website overhaul, our consulting experts can assist you every step of the way.
Beyond where and how it’s promoted, your eBook must also feature strategic design to deliver intended results. From title page to table of contents to contact page, your Brafton creative team will implement layout and design best practices into the eBook, marrying compelling copy and stunning visuals for an engaging experience. eBook writers are trained to provide maximum impact from minimal text, keeping with the asset’s emphasis on visual storytelling. Text is limited to approximately 125 words per page, with a focus on hard data, intuitive layout and easy-to-follow takeaways.
As part of our eBook formatting services, writers work hand in hand with graphic designers to bring the text to life. Our creative team closely adheres to brand guidelines and design preferences. Audience interest and readability remain the primary focus throughout the entire writing and design process, with client feedback implemented every step of the way. Our designers also ensure that eBook formatting is optimised for display on mobile devices.
EBOOK CONVERSION TESTING
Monitoring eBook conversion performance is just as important as other steps in the optimisation process. By analysing what’s working and making changes as necessary, Brafton content marketing strategists refine your eBook conversion service as you go. This process of continual improvement helps us streamline our efforts, boost performance and ultimately increase the number of leads converted.
First, strategists record baseline conversion rates to understand how client eBooks are currently performing. As part of the conversion rate optimisation process, strategists will experiment with website visitors to record how different actions enhance conversion metrics. They will also focus on who is being converted as a means of refining the target audience.
Through detailed analytics tracking and regular A/B testing, strategists are able to fine-tune Brafton’s eBook conversion services. Each eBook campaign represents another opportunity to refine the process further, resulting in an ongoing strategy that is always being updated to support commercial goals.
SEO FOR EBOOK SUCCESS
Launching a high-quality eBook is only half the battle. You must also attract visitors to your website in the first place. Brafton content marketing strategists assist in these efforts by conducting thorough audits intended to analyse search engine optimisation performance, and by extension, conversion-rate opportunity.
Everything from website speed to navigation to mobile-friendliness is accounted for. Using modern SEO measurement techniques, as well as an expert understanding of current search engine ranking algorithms, strategists can provide concrete advice on how to boost your website’s ranking position on search engine results pages, and thereby draw more eyes to eBooks and other content marketing assets.
Learn more about Brafton content marketing services, including client examples, here:
OFF-PAGE SEO SERVICES
Off-page SEO is everything you do off your site to improve your domain’s performance in SERPs. Your site’s ranking is highly dependent on interactions that occur elsewhere on the web. Organic backlinks from trustworthy sites are especially important. Search engines see these as affirmation of your domain’s authority and trustworthiness. Promotion and distribution on social media and email are also key in driving traffic to your web pages.
At Brafton, you’ll have access to an off-page SEO expert who can prescribe strategies to improve organic traffic and help ensure that your domain will show up in SERPs. These internet marketing activities include:
- Coordinating with other site publishers to create guest posts.
- Ghost-writing guest posts.
- Reaching out to influencers to help build a backlink portfolio.
- Email marketing.
- Social media marketing.
- Digital PR.
- YouTube marketing.
- Display advertising.
LOCAL SEO SERVICES
Local SEO is a crucial component of a successful SEO strategy for businesses that primarily focus on local audiences — and even companies that have national reach. It’s estimated that nearly half of all searches are local queries. To some extent, ranking for keywords that include “near me” and other location-specific qualifiers is important for all businesses.
At Brafton, we can help you optimize your website for local search. Some of the local SEO efforts we can take include, but aren’t limited to:
- Google My Business optimization.
- Name, address, phone number, website (NAPW) updated.
- Business directory management.
- Online reputation management.
- Brand monitoring.
- Localized content creation.
- Targeted link building.
- Technical SEO for multi-location sites.
- Mobile optimization.
ENTERPRISE SEO SERVICES
As a full-service SEO firm, we have the resources and expertise to launch highly complex SEO strategies for businesses in all industries and of all sizes. Our enterprise SEO services are structured so that they can integrate seamlessly into your established marketing team. We’ll learn all there is to know about your company, products and services, industry and target audiences in an effort to fully understand the SEO solutions that will work in your favor.
Some of the SEO efforts we may take to help your enterprise website rank on Page 1 include:
- Targeted keyword research to ensure you’re speaking your audiences’ languages, no matter their geographic location.
- International SEO to position all iterations of your website well in SERPs.
- Digital PR to establish brand awareness, then recognition, in your most important markets.
- Social media marketing to engage your target markets across their preferred platforms.
- Comprehensive SEO audit to ensure all your internet marketing activities support one another and are tied to specific business goals.
Not in Australia?
Check out our international eBook conversion services:
United Kingdom
Check out Brafton’s eBook conversion services in the United Kingdom »
United States
Check out Brafton’s eBook conversion services in the United States »
Germany
