Animation Services
Animations effectively explain complex subjects, clearly visualise the intangible and captivate people with powerful stories.
In short: Animations are the marketing tool your brand needs. And our animators at Brafton Australia are ready to meet you.
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Animate Your Brand
Every brand has a story to tell. We bring your brand to life and make the intangible tangible through engaging visuals and quality animation.
Our experienced motion graphics designers and skilled animators know how to use their craft to explain tough concepts and create beautiful animated videos for any industry.
Struggling to explain your product?
Want your target audience to easily retain information about your brand?
Have a complex software you need to demo?
Looking for 2D animation that drives engagement and features your products in a vibrant 2D animation video?
Could your business benefit from 3D animation services to display a more complex or detailed level of content?
No matter the requirement, our dedicated team of motion graphics specialists and 3D animators excels at creating excitement for your brand. With Brafton’s video animation services, your business can utilise the power of compelling video content that will ensure your target audience retains information about your offerings.
Our professional animators have created animated content for financial services, manufacturing, higher education, software, technology, telecommunications and much, much more.
No matter what you do or what you need to say through video, we’ll help you get the message across with the best video animation services available.
It’s time to animate your brand with our animation studio expertise.
Success Stories:
Imperial Surveillance on Brafton: ‘They Truly Understand Who We Are as a Company’
Brafton Helps Rapidly Growing Swift SMS Gateway Build Out Its Content Program
The TM Group on Brafton: ‘We get a whole team of people’
Animation Video ROI
Animations make your brand more engaging and interactive. This makes animations great assets to share on social media, distribute through email, feature internally and host on your website — they’re that versatile.
The power of animated video content lies in the ability to design virtually anything that the mind imagines. With the right animation production services, characters can champion your brand messaging dynamically, using the latest 2D animation or 3D animation techniques.
Statistics show motion graphics and video animation content are a powerful way to drive traffic and increase engagement on your website.
Online video already accounts for more than 75% of all online traffic.
Including the word “video” in subject lines can drive higher open rates.
81% of video marketers say video embeds keep people engaged on landing pages longer.
84% of consumers say a brand’s video has convinced them to buy a product or service.
Our Animated Video Production Process
Your animations are customised to your audience and to your business needs. We start by examining your prospects and the language they speak.
Already have an idea? We can animate it! Not sure where to begin? We work with you and your team to conceptualise a start-to-finish animation project that serves user intent.
Scripting Creativity
The animation process is customised to your needs. Your dedicated writer creates a text-based narration that typically ranges from 72-290 words.
Within these parameters, your final video will be between 30-120 seconds. Your scriptwriter will ensure your video reflects your brand voice and story while keeping viewers enthralled with engaging visuals.
Producing Excellence
Using Adobe Creative Suite and proprietary software, we fully animate and produce your video.
This step involves visually creating all characters and assets, timing voiceover work, syncing music and adding relevant branding features. The type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.
Our skilled animators utilise techniques like 3D modelling and motion graphics animation to bring your vision to life, ensuring the highest quality animation.
Storyboarding Success
After your team approves the script, our animators create the storyboard, which is where ideas really flourish.
We visualise everything on the screen frame by frame so you have a strong sense of the final deliverable. All relevant features are included in the storyboarding process, including each animated character, colour choices, backgrounds, video cues, narration and transitions.
Our skilled animators utilise techniques like 3D modelling and motion graphics animation to bring your vision to life, ensuring the highest quality animation.
Putting Your Animation Project to Work
At Brafton, we offer a host of custom video products that propel your brand to the forefront of industry conversations.
Animated Explainer Videos
Animations that quickly and effectively explain information help your audience retain information and understand your brand. Using words alone asks too much of viewers; that’s why we develop animated explainer videos that are instructional and direct.
We’ve found explainer videos turn abstract concepts like software and data into digestible content with ease.
Explainer videos featured on your website’s home or landing pages can showcase the products and services you want to emphasise for your audience in an easy-to-understand manner. A short explainer video is also a unique way to deliver your message via social media platforms.
With the right production behind it, an explainer video can build engagement with the click of a button.
Whiteboard Animation Services
For quick illustrations and text or character-based design, whiteboard animations combine the power of art and narration.
These videos work great for how-tos, educational guides and linear storytelling.
Whiteboard animation video production begins by pinpointing a piece of target content. From there, our design team focuses on creating cutting-edge video animation content to bring your message to life.
Our whiteboard animation services are carried out using best-in-class animation software and are designed to draw viewers in.
The animated illustrations clearly depict the subject at hand, and scripted narration helps watchers understand the story unfolding before their eyes. Connect with your audience by animating the messaging you need to convey.
Product Demos & Promotions
Showcase your products and services in the best possible light. Animations are often more effective than speaking directly with a sales rep, so get your product demos into the hands of prospects for shorter conversion timelines.
We build out your animations to highlight functionalities, integrations, top features, key differentiators and logos for greater branding and market positioning.
Our animation studio specialises in creating product animation videos that captivate your audience and drive engagement.
Animated Web Demos
Web demos are great sales tools to show during meetings and to host on core landing pages. Animated demos take viewers through the intricacies of your physical product or software and are perfect mediums for showing step-by-step processes.
Have a complex portal, tool or digital asset that’s hard to define at point of sale? Animated web demos are the way to go.
Our animation company produces animated web demos with visual effects and engaging visuals that make complicated concepts easy to understand.
3D and Hybrid Videos
Our team goes well beyond a traditional 2D animation service with flat illustrations. Our motion graphics team is trained in the latest 3D animation and hybrid video technologies, allowing your brand to tap into new levels of multimedia sophistication.
Fuse the strength of live-action video with animations (hybrid) for additional layers of branding, product support and annotated emphasis. Or, build entire worlds from scratch with highly detailed 3D renderings that elevate your marketing. 3D animations can show your audience what you can’t with live-action or 2D animated video, like the interior of a complex mechanical product or the intangible impacts of specific services.
Our 3D animation services include 3D modelling, 3D product animation and 3D animation videos that showcase your products and services in incredible detail.
Not in Australia?
Check out our international animation services:
United Kingdom
United States
Germany
