A Modern Website Built for Better Discovery, Engagement & Growth

Solvaria had built a strong reputation around its expertise, growth and people-first culture, but its website wasn’t telling the same story. Outdated navigation, unclear conversion paths and technical SEO limitations made it difficult for visitors to discover what set the company apart or how to take the next step.

+27%

avg. engagement time

+271%

users viewing 3+ pages

+150%

sessions over 59 seconds

+29%

organic search visibility

+55%

file download events

+40%

unique downloaders

The Redesign

Brafton led a full website redesign spanning UX strategy, information architecture, SEO-informed content, copywriting, design and WordPress development. The goal was to create a digital experience that better reflected the business behind it while making Solvaria easier to discover, understand and engage with.

Before & After

Before

The previous website relied on stock imagery and generic messaging, making it difficult to convey the company’s unique personality, expertise and value.

    After

    The redesigned website puts the company’s unique identity, expertise and services front and center.

    Tailored messaging and cohesive branding create a stronger, more personal visual experience, while improved navigation and prominent service information make it easier for visitors to understand Solvaria’s offerings.

    A Comment From the Client

    “

    We have a beautiful, functional, and technically optimized website that’s already driving increased web traffic from the SEO and AEO work that was done on the back end of the site. We’ve seen increased site speed, nearly an 80% increase in web traffic, a lower bounce rate, and more conversions since the new site went live.

    Sr. VP of Marketing, Solvaria