WHITE PAPER
Key Findings
- Just 9% of marketers say they’re “very familiar” with GEO.
- One-third of marketers aren’t sure how to measure the traffic impact of AI search.
- Most marketers are educating themselves about GEO, seeking out external training opportunities such as webinars, while company-led initiatives like lunch-and-learns lag.
- A vast majority of marketers are concerned about their knowledge/skills gap and lack of available information about GEO and how its strategies and systems work.
GEO White Paper Overview
Generative engine optimization (GEO) is a hot and, evidently, sometimes contentious topic in the marketing industry. As AI search experiences have emerged rapidly, marketers, business leaders and search specialists have grappled with uncertainty, organic traffic decline and strategy shift.
GEO is the industry’s most prevalent answer to “How do you optimize for generative search engines?” thus far, so we asked 142 marketers how they’re handling it.
How Are Marketers Handling GEO? explores several pressing questions about AI search’s impact on organizations and their online presence, GEO familiarity and effectiveness, tool use, training, content production priorities and more.
Download the report for the latest GEO insights from marketers around the globe: