Google Analytics Goals: Your Ticket to Going Platinum

Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can! Follow this step-by-step guide to get your goals set up exactly the way you want them.

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Proving the ROI of content marketing can be tricky. It’s a long game, and results don’t always happen immediately. But that doesn’t mean you can’t measure your progress in dollars and cents. In fact, having the right Google Analytics Goals in place lets you track the value of your content marketing whether you’re monitoring downloadable assets, blog content or conversion landing pages.

Download our guidebook to learn how to:

  • Set up specific, valuable goals.
  • Track individual events.
  • Calculate goal value.
  • Track users in the funnel.

Google Analytics can tell you so much about your marketing efforts. You just need to know how to speak the right language.