CASE STUDY

87K+ Clicks (& Rising) for the City of Pompano Beach

Brafton helped the City of Pompano Beach drive 3.6 million impressions and 87,751 clicks to their campaign, boosting local business visibility and increasing the city’s online presence.

The City of Pompano Beach, nestled in the heart of South Florida, serves a vibrant and diverse community while also fostering initiatives that enhance the local experience. With this commitment in mind, the city was excited to announce the return of its “Love Always, Pompano Beach” campaign. This citywide campaign aimed to spotlight a treasure trove of exclusive deals, discounts and offers from local businesses. Sounds exciting, right?

BUT — How could the government of Pompano Beach ensure it could easily share this information with residents, businesses and tourists alike?

The answer: Top-performing PPC campaigns and SEO strategies that could amplify the reach and awareness of the City of Pompano Beach’s campaign. That’s where our Brafton team came in to help.

“They did what they said they would and were very accommodating and easy to work with.”

Marilyn Oliva

Marketing Director, City of Pompano Beach

THE CHALLENGE

Boost Website Traffic

The city’s marketing team had to navigate the complexities of engaging a broad and diverse community online, while simultaneously offering a cohesive digital experience. Additionally, the city needed to maintain and drive online traffic to inspire residents and visitors to take advantage of these offers.

THE SOLUTION

Search Engine Optimization

PPC

Brafton’s PPC expert, Jhoslyn Garcia, compiled targeted video and display campaigns to run on strategic channels.

THE OUTCOME

Improved Online Traffic and Impressions

87,751

clicks.

3.6 M

impressions.

2.46%

average click-through rate (CTR).

Thanks to Brafton’s efforts, the city’s “Love Always, Pompano Beach” campaign saw increased web traffic and campaign awareness. In fact, the PPC campaign garnered a total of 3.6 million impressions and 87,751 clicks, effectively highlighting local businesses and boosting the city’s online presence.

If your brand is looking to diversify its reach, we have the expertise to make it happen.

Imagine what we can do for your business! Let’s bring your campaign to life.