Brafton Labs
At Brafton Research Labs we’re on a fact-finding mission. We examine content marketing. We experiment with user data. We engineer content you can actually use.
Infographics, videos, surveys, studies, webinars, podcasts and more. All original, all content. Step inside.
Take A Look, Share What You Want
Lab coats not required.
Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T)
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish
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The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
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61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)
We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they
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Mastering Content Marketing Management in 2024: Survey Results
We polled over 120 marketing professionals to find out how they conduct their content marketing management. See the results for yourself!
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How Marketers Are Handling the Transition to Google Analytics 4
In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively. .
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Top E-A-T Factors: What I Learned After Analyzing 70 SERPs
With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most
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