How To Stand Out from the Crowd with Brand Positioning
Succeed at positioning your brand, and you essentially sell your entire product portfolio in one fell swoop.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is a Marketing Mix? How To Plan a Thoughtful Strategy
What’s in your marketing mix? Being strategic about your marketing activities leads to success. Consider these points when planning.
Your Guide to Creating a Brand-Building Content Strategy
Learn how to create a brand-building content strategy that positions your business for growth and long-term success.
6 Types of Branding Services That Can Help Any Organization (Infographic)
Your brand consists of more than graphic design. Learn how professional branding services help differentiate your company from the competition.
7 Wayback Machine Alternative Options for Marketers
Need a Wayback Machine alternative? Check out our comparison guide for the best way to capture the ‘net.
5 Solar Marketing Strategies That Work
Learn how to optimize your solar marketing strategies to stay ahead (and be successful) in a rapidly growing solar industry.
How To Build a Great Health Insurance Content Marketing Strategy
The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.
Content Mapping: How To Effectively Reach Your Target Audience
Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.
Content Pillar Examples To Boost Your Brand on Social Media
Use these content pillar examples to guide your brand’s approach to effective social media messaging.
Audience Segmentation: Your Guide to Better Marketing
Master the power of audience segmentation. Learn its importance and how to utilize segments for an effective marketing strategy.