Why & How Companies Are Using PPC to Strengthen Their Marketing Campaigns in 2024
Backed by incisive data insights, here’s why today’s marketers need to include PPC advertising in their digital marketing toolkits.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Blog Marketing Strategy 101
Does your blog marketing strategy need a little TLC? Find out what blogging can do for you and how to build it into your marketing approach.
Content Marketing Niches: Finding Your Target Audience (and Your Voice) in Boring Industries [Infographic]
Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.
How To Create a Pillar Page That Drives Tons of Traffic (Infographic)
A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.
IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)
Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.
The Power of Customer Advocacy (and Why You’re The Best One to Wield It)
What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!
Business vs Digital Competition: What’s the Difference? (Infographic)
Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.
Creating a Stellar Internal Communications Channel Strategy
An internal communications channel strategy is important in order to ensure your marketing team’s success.
The Lead Generation Process: Turning Strangers Into Supporters
Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.
Building a Winning Customer Referral Program
Word of mouth is still one of the best kinds of marketing you can have. Find out how a great customer referral program can benefit your business.