Madelyn Gardner

You might have heard you can have too much of a good thing. This might be true when it comes to Netflix or chocolate cake, but it doesn’t apply to SEO. When looking at SEO, you can never have too much success. However, you can put too much effort in without any direction. This is especially true for companies with big websites or substantial product and service offerings.

Enterprise SEO — or corporate SEO — refers to the large-scale, strategic approach to SEO tailored specifically for large organizations or websites with extensive and complex structures. It involves technical SEO, keyword mapping, extensive research and content scalability, which you can learn more about in this blog. 

Enterprise SEO vs. SEO for Other Types of Businesses

While SEO is vital for all businesses, enterprise SEO and SEO for smaller businesses differ in scale, complexity and strategic approach. Traditional SEO involves optimizing individual web pages for maximum visibility regarding consumer-based searches, usually for smaller companies or personal projects. Both are important, but a big company trying to succeed using traditional SEO won’t see the same positive search engine results. 

Here are the main differences between the two approaches:

Enterprise SEO

  • Large websites: Deals with websites that have thousands of pages, requiring a scalable enterprise SEO solution.
  • Multiple locations: Often involves optimizing for numerous physical locations, which may require complex local SEO strategies.
  • Extensive keyword coverage: Targets a broad range of keywords across various segments and products. 

SEO for Small Businesses

  • Smaller websites: Typically involves optimizing websites with fewer pages, making it easier to manage and implement changes.
  • Localized focus: Centers on local SEO to attract nearby customers, often targeting a specific geographic location.
  • Focused keywords: Targets a narrower set of keywords, usually specific to the business’s niche. 

Key considerations for enterprise SEO are user experience, content relevance, page speed, mobile compatibility and structured data markup. Paying attention to these factors can drive your overall search engine rankings. 

Best Practices and Tips for Enterprise SEO

Looking to get started with enterprise SEO and don’t know where to begin? Here are some tricks to get you off on the right foot:

Improve Technical SEO

Start by ensuring your website is easily crawlable and indexable by search engines. This involves optimizing your site’s architecture, improving page load speed and ensuring mobile-friendliness. Implement structured data markup to help search engines better understand your pages’ content. 

Regularly conduct site audits to identify and fix issues like broken links, duplicate pages and poor site structure. Use tools like Google Search Console and Bing Webmaster Tools to monitor and maintain your site’s health, helping it meet all technical SEO practices. 

Create a Content Strategy

A robust content strategy is crucial for driving traffic and engagement. Focus on creating high-quality, relevant copy that addresses your audience’s needs and interests. Conduct thorough keyword research to identify topics your readers may be searching for. Then, build a content calendar to plan and organize your creation process. 

In this plan, include a wide range of content types like blog posts, videos, infographics, case studies and more to cater to people’s different preferences. Regularly update and re-optimize your content to keep it current and useful, aligning with your overall business goals and enterprise SEO strategy. 

Look at On-Page SEO 

On-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic. This includes upgrading title tags, meta descriptions, headers and URL structures with applicable keywords. Ensure your content is well-structured with clear headings and subheadings and includes internal links to other pages on your site. This keeps people on your website longer and increases its crawlability. Also, pay attention to image optimization by using descriptive file names and alt text. 

Additionally, make sure your content is easy to read and provides a good user experience. Review and update on-page elements over time to maintain and improve your search engine rankings.

Don’t Forget Off-Page SEO

Off-page SEO refers to actions taken outside of your website to show up at the top of SERPs. The most important aspect of off-page SEO is building high-quality backlinks from reputable sources, which act as a stamp of approval for your content. Engage in guest blogging and influencer collaborations and create good relationships with other industry leaders to earn these backlinks. 

Social media activity also plays a role in off-page SEO. Share your content and any original research you’ve done on social platforms to increase its visibility and attract more traffic. Additionally, manage your online reputation by monitoring and responding to reviews and mentions of your brand. These SEO practices collectively enhance your site’s authority and trustworthiness in the eyes of search engines. 

Enterprise SEO Tools To Try Out

SEO tools can help you optimize your website content and skyrocket your organic traffic. Because enterprise SEO deals with complex and often tricky site structures, it pays to invest in useful tools that align with your company’s goals and mission. Here are a few popular choices to consider:

Semrush

Semrush is a comprehensive SEO tool that excels at providing insights into your website’s performance, competitor analysis, keyword research and backlink tracking. It offers features like enterprise site audits, position tracking and search engine optimization recommendations. 

Ahrefs

Ahrefs is known for its powerful backlink, keyword, SERP and website analysis capabilities. It helps you better understand your site’s link profile, track your competitors’ backlinks and find opportunities for link building. It also offers a vast database and intuitive interface, allowing you to explore keywords, track rankings and analyze your website’s SEO health. 

ClearScope

ClearScope is an advanced search engine optimization tool that helps you create high-quality, SEO-friendly content. By analyzing top-performing content for your target keywords, it provides detailed recommendations to improve your content’s relevance and comprehensiveness. It also highlights important terms and phrases to include, ensuring your content covers all necessary topics to rank well. 

ScreamingFrog

ScreamingFrog is a powerful website crawler that helps you perform in-depth technical SEO audits. It identifies issues such as broken links, duplicate content and redirect chains, allowing you to fix them ASAP. Its ability to integrate with Google Analytics and Search Console enhances its functionality, providing a bird’s-eye view of your website’s performance.

Botify

Botify offers advanced crawling capabilities, log analysis tools and data visualization to help you understand how search engines interact with your enterprise site. Its real-time monitoring and reporting features help you stay on top of your website’s health, ensuring it remains optimized for search engines.

BrightEdge

BrightEdge is an enterprise SEO platform that provides data-driven insights to optimize your website’s search engine results. It offers a range of features, including keyword research, content optimization, competitive analysis and SEO performance tracking.

seoClarity

SeoClarity offers a holistic set of tools for keyword research, site audits, rank tracking and content optimization. It provides real-time insights and recommendations, allowing you to make data-informed decisions. The platform’s analytics and reporting capabilities make it easy to measure the impact of your SEO efforts and demonstrate ROI.

Enterprise SEO FAQs

Still have a few questions? Don’t sweat it — we’ve got you covered. Below is some information you may be curious about:

Why Do You Need Help With Your Enterprise SEO?

Even the most organized companies need help managing enterprise SEO. That’s because it’s complex and challenging due to the scale and scope involved. Generally, managing SEO for a large enterprise means handling numerous web pages, keywords and backlinks. Ensuring consistency and optimizing at such a sizable operational level requires expertise and sophisticated tools. 

Also, large websites often have intricate architectures, making it crucial to address technical SEO issues such as site speed, crawlability and mobile optimization effectively. This is incredibly tricky without a content strategy. Developing and implementing a cohesive plan across various departments and product lines requires help from professional SEO help to ensure the end result aligns with your business goals. 

How Do You Choose The Best Enterprise SEO Agency For Your Needs?

While every company is unique, there are a few steps to follow to ensure you’re making the right SEO agency selection:

  • Step 1: Outline what you want to achieve with SEO, whether it’s improving organic search rankings, increasing website traffic or boosting conversions. These goals will be your North Star when choosing an agency. 
  • Step 2: Look for agencies with a proven track record in enterprise SEO. Check their experience in handling large websites and solving complex SEO challenges. Reviewing their client portfolio can be helpful to see if they have experience in your industry. 
  • Step 3: Learn about their SEO approach and strategy. Ensure it aligns with your business goals and industry best practices. It should be very clear whether the potential agency knows what they’re doing or just using buzzwords to get you interested. 
  • Step 4: Find out what tools and technologies they use for SEO audits, keyword research, performance tracking and reporting. Ensure these tools are advanced, reliable and able to handle the scale of enterprise SEO.
  • Step 5: Schedule an initial consultation to discuss your goals, challenges and expectations. Use this opportunity to see how they communicate and understand your needs and whether they’d be a good fit for your company’s mission. 

While these steps may seem extensive, partnering with the right experts can be make or break when wanting to see real improvements in your search performance and digital marketing. 

Remember, your company is worth the extra time and effort. Don’t settle for traditional SEO strategies when enterprise SEO services could be the ticket that widens your reach and gets you in front of the right audience.