Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
A visual content marketing strategy isn’t nice to have, it’s necessary. Human beings are hardwired to respond to imagery, and with so much digital detritus competing for consumer attention, visuals that attract and engage are essential for content marketing ROI.
12 content ideas trendier than shiplap. Real estate marketers are responsible for promoting and influencing the purchase of the largest asset the average American will ever own: a house.
We input 50 key content marketing terms into Google Trends and assessed five years of user search data. Based on these findings, we narrowed down our list to 20 terms that became more popular, less popular, stayed the same or fluctuated wildly.
Learn the tools, tactics and technology driving content marketing success.
Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by “A Star Is Born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.
Forty percent of consumers spend more when you personalize the customer experience. Content personalization is the next stage in marketing evolution. How often do you delete emails without reading them? Or mute commercials in between your fav TV show?
How brands like BuzzFeed, Disney and Spotify monetize your memory.
Transform every staff member into a marketer. Employees have 10 times the social following as the brands they work for, and the content they share generates twice as many clicks.
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.
The Future of Shopping Malls: An Infographic Journey for Moody’s Analytics Moody’s Analytics, a name synonymous with financial intelligence, provides software and advisory services across a variety of sectors, including retail. They’re renowned for their unique ability to blend economic expertise with industry insight to provide actionable solutions. The task was to bring to life… Read more »