The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft goes Hollywood: Bing Entertainment features launched
Microsoft’s Tuesday night press conference in Hollywood could have easily been a movie junket – the star studded event was hosted by Ryan Seacrest and featured special guests including actor Joseph Gordon Levitt and
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Google says quality content key to lasting links
Marketers know that adding link bait to a website is a good way to generate inbound links and boost search rank. A recent blog post from Google reminds marketers to value quality over quantity when it comes to link
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Marketers – reach billions through web, and don’t forget mobile
Americans hit hard by the recession may have had less money in their pockets, but this didn’t stop them from surfing the internet to learn about products and services. A new survey suggests CFOs from
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PricewaterhouseCoopers suggests print is done, online ads poised for significant growth
The Newspaper Association of America says print revenue dropped 28.6 percent earlier this year.
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Soccer players team up to dominate Google search queries
Recently, search engines have been catering to consumer queries related to World Cup fever, and soccer players have been scoring big with searchers. Now, Google data shows there is a timely connection between querie
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Online shopping made simple: Google Commerce Search 2.0 launched
With the onset of summer, many Americans may be getting ready for the season with a little online shopping. Now, Google is offering marketers an updated tool to help optimize their sites so consumers
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AOL says bye bye to Bebo while Facebook and Twitter shine
In the fast-paced world of social networks, marketers will have one less social site to worry about when it comes to keeping up with consumers. AOL recently…
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Opportunity calls: Marketers may strike big with mobile paid searches
On-the-go consumers are relying more heavily on their mobile devices to keep them connected to the latest news, but a new report indicates that advertising is lagging behind search volumes on smartpho
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