The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Local content a must for mobile marketing
Brafton has long reported that local search's day is upon us, and the simultaneous rise of mobile searches makes it imperative for marketers to offer local content to catch clicks from on-the-go consumers. A rec
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Lifestyle and entertainment news roundup, December 23
Though the holiday season usually brings plenty of happy engagement announcements, this week online entertainment news hounds were buzzing about celebrity splits. Fans of the hit Showtime series Dexter took to the w
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Legal news roundup, December 23
Much of this week's biggest news involved the aftermath of the repeal of the controversial "Don't Ask, Don't Tell" policy, with President Barack Obama signing a law that will allow homosexuals
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YouTube gives $500,000 to help marketers create video content
This holiday season, some video marketers are getting a gift from YouTube. The company announced it is giving 500 business partners $1,000 worth of credit at a camera equipment store. In a YouTube blog post, the com
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Online holiday shopping exceeds $28 billion
This year's holiday shopping patterns demonstrates that marketers can't underestimate the buying power of last-minute shoppers. Internet marketers who have continued to campaign their products and services i
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Retailers, enjoy holiday ecommerce – and happy ‘festivus’ to the rest of us with relevant, quality content
The holiday season is a happy one for advertisers, and Santa’s been good to internet marketers in particular this year – consumers are spending record-breaking amounts online. While brands in the retail
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Google’s hacked site notifications: Web safety poised to be a search trend
Last week, Google announced that it was including a hacked site notification in its search results. With this move, Google not only looks to offer searchers the most relevant results, but also the safest search resu
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Google testing ‘top references’ in search results
Last week, Brafton reported that Bing had unveiled a number of new search features – from more socially recommended results to revamped photo searches. Now, it seems Google wants to get in on the action, as on
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