The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Business technology news roundup, January 7
The industry's heaviest hitters got a chance to showcase their 2011 strategies at this week's Consumer Electronics Show. Meanwhile, Google threw a wrench into Microsoft's government cloud plans and conti
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Quora activity on the rise: Q&A social site one to watch
Some marketers are already hailing 2011 as the year of Facebook, but it might be wise to keep an eye on a social service site founded by former Facebook exec, Adam D'Angelo. The question-and-answer site Quora is
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Foursquare limits friends to cut spam
Marketers might be cautious about investing in foursquare in light of Forrester reports released last year that suggest the location-based app market is still growing. Now, it seems foursquare may be just as cautiou
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Display ad expenditures experience rapid growth
Brafton has reported that display ad impressions grew in 2010, and new display units – such as Yahoo's 'Dapper' ads and AOL's Project Devil displays – allow marketers to target audiences
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Social sign-ons: The next phase of targeted ecommerce?
With social search influencing where consumers click, it seems to follow that social data on websites could impact what they buy. EMarketer reports that "social sign-ons" on websites may prove to be the ne
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StumbleUpon beats Facebook in social referrals
Multiple reports indicate that 2011 will be the year of Facebook, but it seems StumbleUpon is a social referral tool marketers won't want to ignore. Data from StatCounter indicates that StumbleUpon generates the
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Search hits the road with Bing’s in-car deal with Toyota
Mobile marketing, which brings search to on-the-go consumers, has seen rising adoption in the past year. Could automotive search also become a trend of 2011? At the Consumer Electronics Show, Toyota announced that B
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Internet rivals television as America’s main news source
Content marketing is poised for rapid expansion in 2011, and marketers might be interested to learn that news content seems to hold online consumers' interest. A new report from the Pew Research Center for the P
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