The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
This 6-Step Graphic Design Process Drives Results (Infographic)
Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.
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How To Build a Content Creation Workflow in 6 Steps
What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and
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Redesigning a Website The Right Way: A Holistic Guide To Getting Results
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable fondness and a little bit of pride. After all
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7 Marketing Must-Reads for the Holiday Season
The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets. For some teams, December ends in a flur
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How To Choose Brand Colors That Pop
The golden arches. The red-and-white bullseye. These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can be pretty overwhel
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Google’s November Core Update
On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is uncommon, but Google also has dif
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White Paper Writing Services: Freelancers vs. Agencies
Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.
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Why Content Is Important for SEO: Everything You Need To Know
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”
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