Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Facebook wants to be more than a hub for status updates, but also a source of information.

Oct 04, 2011 News Joe Meloni

New Facebook analytics help marketers track social mentions

The addition of Insights to Facebook brand pages provides companies with greater analytics into the success of their social media marketing campaigns.

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Consumers are increasingly turning to their mobile phones in stores to research items they hope to buy.

Oct 04, 2011 News Joe Meloni

Smartphone growth likely to result in increased mobile marketing

As smartphones become more pervasive, marketers are expected to boost spending on mobile search marketing techniques and campaigns.

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Forty percent of businesses have seen increased sales from social media marketing.

Oct 04, 2011 News Joe Meloni

More than half of B2B marketers use content marketing

A report from PRNewsWire finds content marketing has become a critical element of integrated B2B marketing campaigns.

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On-the-go consumers connect to the web with their mobile devices, and marketing budgets are following suit.

Oct 04, 2011 News Joe Meloni

Mobile search growth changing web marketing strategy

The growth of the mobile web should be the impetus for companies to include mobile in their marketing strategy.

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Oct 03, 2011 News Joe Meloni

Mobile producing 10 percent of ecommerce traffic

With 10 percent of ecommerce traffic stemming from mobile devices, a marketing strategy that considers mobile audiences can help businesses boost conversion rates.

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