The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Conducting a Comprehensive Content Audit 101
Conducting a comprehensive content audit boosts your marketing efforts regardless of your brand or industry. Learn how to get it right in 2024.
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Linking Work and Play With Adriana Sandoval
We caught up with Adriana Sandoval about how she got started at Brafton and what she likes to do in and out of work. Here’s what she had to say!
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Glow up Your Visual Content: How To Use Adobe Firefly
Note: this was originally published on contentmarketing.ai Firefly is one of Adobe’s latest releases, venturing into the world of digital art generation in March 2023. It both lights and speeds up designers
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Audience Segmentation: Your Guide to Better Marketing
Master the power of audience segmentation. Learn its importance and how to utilize segments for an effective marketing strategy.
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How To Strengthen Your Social Media Roots With Sprout Social
Follow our step-by-step guide to master Sprout Social, learn about the alternatives and optimize your social media efforts.
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Google’s AI-Generated Content Labels: What You Need to Know
Google’s push toward transparency in search results just took a significant step forward with the introduction of a new labeling system for AI-generated content.
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18 Types of Written Content: The Only Guide You’ll Ever Need (eBook) [Infographic]
Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot
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Paid Search Marketing: A Beginner’s Guide
Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.
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