The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The CMO’s Guide to Building an AI-Ready Marketing Department
Brand integrity often begins and ends with the marketing team. Here’s how CMOs can build an AI-ready department that extends to the rest of the organization.
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Analyze, Optimize, Win: A Smarter Approach to Paid Search Campaigns
Learn how to assess and improve PPC campaigns with expert paid search analysis, using metrics, tools and competitor evaluation strategies.
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Whiteboard Friday: How Moz Built the Most Beloved SEO Series Online
See why Whiteboard Friday is more than a video series. Learn what it’s accomplished for Moz and see how it can inspire your own content efforts.
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What Is AI Copywriting? Dos, Don’ts and Challenges
If you’re wondering what AI copywriting is, this blog compares today’s AI tools to the traditional craft and explores benefits, challenges and best practices.
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AI for Small Business Marketing: Affordable Tools, Tips and Strategies for Starting Small With AI
AI tools aren’t reserved for businesses with deep pockets anymore. Here’s some advice, tool suggestions and tips that are affordable and effective for SMBs.
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Exciting B2B Marketing Trends You Need To Know in 2026 (Infographic)
Want to know what’s on the rise in the advertising world this year? Here are some B2B marketing trends to pay attention to.
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OpenAI’s State of Enterprise AI Report 2025: Key Stats and Top Considerations for Marketers
OpenAI’s State of Enterprise AI report is here, and it’s chock full of interesting data that forecasts what we might be in for this New Year.
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How To Master Vibe Marketing
Vibe marketing is a new approach that focuses on emotional resonance instead of just product promotion. Here’s everything you need to know to start vibing.
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