The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO in 2016: 4 areas you may need to modernize
SEO isn’t what it used to be. Treat your audience like people, not machines. Your content will appeal to them, and Google will reward you.
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Guidelines to create winning social posts on 5 popular networks
Once you know where to publish your content on social, the next step is determining how to post on each network. Here’s our guide to 5 popular networks.
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Keyword Explorer: Moz’s latest tool offers 95% volume accuracy, metrics-driven results and more
Moz’s new Keyword Explorer tool offers easily understandable metrics that make keyword planning more accessible. This new marketing asset could potentially change the way marketers approach keyword strategies.
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How to choose the right social network to share your content
Mapping your content to the right network is a must to get the most engagement possible. This guide will show you where different content types will perform best.
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Take a peek inside the day of a graphic designer
Ever wonder what graphic designers do all day? Boston-based designer Alison Eagle paints the picture quite literally in this infographic.
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Instagram’s new video feed: What it means for marketers
Instagram is making move to become a video-heavy service. Here’s why marketers should start taking advantage right away.
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This week’s recap of Google’s changes: Local 3-pack ads, Google Maps & penalties
Notice anything different about three-pack listings, Maps or local optimization lately? Google has updated their ad policies regarding local listings.
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Why keywords are still essential for your content strategy
Keywords may be less important for SEO, but they’re still absolutely essential for your content marketing strategy. Here’s a look at why they’re here to stay.
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