The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
10 tips for creating a compelling infographic [infographic]
Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.
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You want ROI? Here it is [success story]
We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.
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How to craft case studies that convert
Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.
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Brafton’s Weekly Content Marketing Roundup April 10 – April 14
This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.
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How to stretch your content marketing dollar
Content Marketing Strategist Christina Mowry is offering up some helpful tips to get more out of every dollar in your content marketing budget.
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From keywords to content: Walk a mile in searchers’ shoes
Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.
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The ABCs of ABM: What to Know About Account-Based Marketing
Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.
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Allow subject matter experts to enhance your content creation
If you’re not leveraging subject matter experts for your content marketing, your strategy is suffering.
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