The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Marketing Tips for Travel and Tourism Companies
Content marketing in the travel and tourism space is a unique adventure. Journey along with us as we unpack it all.
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August AI Roundup & Rundown: Google’s AI Mode Goes Global, AI Investment Nets No Return and a Bubble Bound To Burst?
August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
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How To Choose the Right Marketing Strategy for Educational Institutes
Develop a marketing strategy for educational institutes and hit all the major markers for clever strategic planning, adaptable tactics and repeatable wins.
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Content Writing and Copywriting: Key Differences + How They Work Together
Writing is such a diverse craft — even within the confines of marketing. Learn the distinction between content writing and copywriting.
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Best HyperWrite Alternatives for Smarter AI Writing in 2026
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.
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Contextual Backlinks Explained: The Types, Strategies and SEO Wins You Need To Know
Learn what contextual backlinks are, why they matter and how to use them to boost rankings, traffic and SEO success.
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The 7 Best Storytelling Videos Ever Created
Discover the power of video storytelling in marketing with 7 captivating examples to hook your audience.
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10 Steps To Create a Truly Impactful Content Framework
A content framework helps marketers create content that heeds guidelines and maximizes impact with overarching business goals. Here’s how to create one.
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