The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to create anchor text that’s actually meaningful for your readers
There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.
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Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization
Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.
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Content Marketing Weekly: A clean sweep for your content marketing strategy
Check out this week’s wrap-up for a few tips and tricks to help your marketing strategy spark joy.
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Globetrotter Stacy Randel on why she calls Brafton home
From the shores of La Spezia to the mountains of Central Asia, Associate VP of Sales Stacy Randel has a serious case of wanderlust. But she’s busy putting down roots as Brafton’s resident master of all things sales.
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‘Above the Fold’ episode recap: Shady snippets, AI’s advance and the position-zero armageddon
In other words, your standard conspiratorial hour with the ATF team.
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The Importance of Visual Content and How You Can Use It To Level Up Your Blog Posts
If you aren’t using visual elements in your blog posts, you’re low-key committing a content marketing faux pas. Here’s why.
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Content Marketing Weekly: How many days can you go without using Google?
Possibly quite a few if you use DuckDuckGo.
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The content marketing GIF era is upon us and you don’t want to miss out
As amusing and relevant visual elements of digital communication, GIFs are powerful tools for marketers. Here’s more on when, how and where to use GIFs in your content marketing strategy.
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