The Brafton Blog

When you realize just how many tactics, techniques and areas of focus are involved in digital marketing, it can be intimidating. What should your brand focus on for maximum results? Luckily, these seemingly disparate parts are all pieces of the same whole and complement each other. Take digital PR and search engine optimization (SEO). One… Read more »

I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first… Read more »

Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how?  Well, you’re in luck. In a digital marketing agency like Brafton,… Read more »

Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Read more »

I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation.  The thing about superpowers — at least for me and Spider-Man — is that they’re… Read more »

On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those that… Read more »

Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a few hours of writing under your belt, you step back to see what you’ve written. As you begin proofing the next great content marketing thinkpiece,… Read more »

While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Read more »